Tag Archives: social media

Will Your Business Survive A Divided America

Every business now confronts the challenge of an America divided over what to believe and who to believe. In these tumultuous waters, how does a business navigate a relationship with their customers and work associates? What does a divided America … Continue reading

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How To Win Millennial Generation Customers Through Content Marketing

The top four business buzzwords used today define how sustainable businesses are winning millennial generation customers. These four key buzzwords (in order) are: Content Social Sustainability Transparency These buzzwords are the building blocks upon which sustainable companies design products, operations … Continue reading

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TOP TEN For Growing Social Media Fans!

How to get fans is the number marketing issue in social media? Here’s the top ten key drivers the World Federation of Advertisers (WFA) have identified for getting fans: Regular posts Trustworthy brand news New product information Contests Special Offers … Continue reading

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Selling To Wellness Customers

TrendWatching.com identifies the rise of the “wellthy” as a major 2011 Consumer Trend. These consumers hold being in good health to be as important to their status as owning the newest or shiniest branded luxury item. The Hartman Group August … Continue reading

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QSR Magazine: Christopher Wolf On Green Marketing

The following is drawn from Wolf’s article in QSR Magazine: The good news is that no one is expected to turn green overnight, but brands are expected to be truthful about their progress. “Restaurants should be honest about the extent … Continue reading

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Seeking To Grow Revenues: Digital Coupons!

The most recent Coupons.com survey found that 20% of American’s used a digital coupon in 2009. This represents a 170% increase in usage. The savings generated by these coupons almost reached $1 billion. Who’s using digital coupons? Here’s the top … Continue reading

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Video Watching Soars On The Web

One of the key ingredients of The Secret Green Sauce for growing revenues is the consumer adoption of new media and social media. The rapid growth of this trend is mind-bogging. The comScore Video Metrix service reports that nearly 31 … Continue reading

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