Tag Archives: Sustainable Brands

How Sustainability Is Growing Unilever’s Brand Equity and Profits

Unilever is a pioneer in the art of winning customers and creating competitive advantage with brand authenticity through their positive impacts upon human and environmental well-being. Their CEO, Paul Polman, has staked his professional career on a strategy that says … Continue reading

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10 Sustainable Branding Best Practices, Unilever and Sketches

Consumers are engaged in sea-changing search for businesses that are authentic in their commitment to customers. According to a Harris Interactive survey, 44% of Americans have a “poor” or “terrible” opinion of Corporate America. Less than a third of Americans … Continue reading

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Green Sells. Meaningful Brands Outperform

New research documents that green products and meaningful brands deliver increased sales plus financial performance that outperforms the stock market. Havas Media just released an analysis on the financial performance of their top twenty global meaningful brands. The stocks for … Continue reading

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3 Keys To Internet Videos That Will Sell Your Product

Keep it short, make it funny and put it on video. That is the secret sauce of an awareness campaign called Wasting Water Is Weird that succeeded in getting consumers to change their water wasting behavior. It is also the … Continue reading

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What Green Consumers Want To Buy!

Today’s businesses are being challenged by their customers to supply price competitive products that advance individual, family and community wellness. However, companies are struggling with how to evolve their operations and product offerings to meet this growing consumer expectation. A … Continue reading

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