Tag Archives: The Secret Green Sauce

Earth Day Commentary Asking Are We Watermelons

I was just called a watermelon on Facebook. Mirrors don’t lie. I must admit my bald round head does have a mellon shape. But they were not talking about my looks. Watermelons are people that are green on the outside … Continue reading

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Top Five CSR Actions That Win Millennial Customers

Millennials are driving a corporate social responsibility (CSR) revolution that is disrupting every company’s marketing strategy. For millennials, CSR is not an activity or organizational department. They view CSR as the foundational element for product design, function and end of … Continue reading

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Sustainability Professionals Need To Act Weird

On this Earth Day 2015 I want to recognize and challenge the dedicated community of sustainability professionals. What these talented people have achieved over the last ten years is historic. From Apple to Walmart, from San Diego to New York, … Continue reading

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How To Write A Green Business Plan

Business plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with … Continue reading

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Four Green Steps To Increased Revenues For Small Businesses

Have you ever heard of a Chinese restaurant serving sustainably sourced organic food? Probably not. Yet I know of a first-generation Chinese restaurateur facing extreme competition who saved his business by offering organic Chinese food. His restaurant is now packed … Continue reading

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Fast Food Sales: “Not Ketchup…It’s Blood”

McDonald’s same store sales just took another nose-dive. Global same store sales tanked more than three percent. One investment analysis entitled his analysis of McDonald’s prospective sales growth as “That’s not ketchup…it’s blood.”

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Five Ways To Lower Your Business Electric Bills

Electric bills are going higher. Your business must act now because the utilities in over a dozen states are projecting 5-15% annual electricity price increases. Only five states have utilities that do not project higher prices in the coming year. … Continue reading

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