Tag Archives: The Secret Green Sauce

California Proves Clean Tech Is Good Business

California is now the sixth largest economy in the world. It’s economy is twice the size of Texas. The state’s 3+% annual economic growth rate exceeds all other states and most countries. This scale of California’s economic success has been … Continue reading

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Five Ways Smart Buildings Grow Profits

Smart buildings use the Internet of Things (IoT) plus artificial intelligence (AI) to increase productivity. This emerging mega trend that will reshape how businesses make money. These technologies are an emerging focus for a majority of businesses. For example, a … Continue reading

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Three Keys To Winning Explosive Green Sales Growth

Going green is proving to be the path to explosive sales growth. Pioneering companies selling everything from soap (Unilever) to cars (Tesla) are winning customers and generating billions in revenues by offering more sustainable products. Today Unilever generates half of … Continue reading

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Earth Day Commentary Asking Are We Watermelons

I was just called a watermelon on Facebook. Mirrors don’t lie. I must admit my bald round head does have a mellon shape. But they were not talking about my looks. Watermelons are people that are green on the outside … Continue reading

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Top Five CSR Actions That Win Millennial Customers

Millennials are driving a corporate social responsibility (CSR) revolution that is disrupting every company’s marketing strategy. For millennials, CSR is not an activity or organizational department. They view CSR as the foundational element for product design, function and end of … Continue reading

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Sustainability Professionals Need To Act Weird

On this Earth Day 2015 I want to recognize and challenge the dedicated community of sustainability professionals. What these talented people have achieved over the last ten years is historic. From Apple to Walmart, from San Diego to New York, … Continue reading

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How To Write A Green Business Plan

Business plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with … Continue reading

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