Seth Kaufman, director of media strategy for PepsiCo North America:
“Today into the future, it’s about ‘elective consumerism’. Consumers will remain discriminating even after the recession. They are beginning to value experiences much more than material possessions. And now the deer have guns; it’s no longer about brands controlling the conversation. The old world of marketing was about badge value, and agency creative. Now it’s about deep emotional connection.” From Media Post Publications: http://bit.ly/6IpZTY
