NEW MEDIA and SUSTAINABILITY MARKETING PLAN

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Is your marketing plan engaged with consumers adopting both sustainability and new media?

The Millennial Generation, Concerned Caregivers and the “Sustainable CEO” are redefining what they buy, who they are buying from and who they trust. This can be your firm’s opportunity for growing revenues and building brand equity, or it’s most significant business risk.

EARTH 2017 is the thought-leader on the consumer convergence of sustainability and new media. This leadership positioning is built upon our work with actual businesses that are succeeding in growing green revenues. We work with our clients to apply these best practices that we know from experience will make the new media-consumer connection on sustainability.

Our clients typically fall into two broad categories. One category consists of the many businesses that are going green and need to refresh their marketing on what to say and how to say it.

We also help those companies that know they need to go green and are searching to develop a strategy that aligns with the consumer shift toward sustainability. We work with these companies in a strategy process that deploys the new media star-fish learning process that must anchor the marketing of sustainability. The result is a strategy that aligns value with values for every work associate through one-page business plans that connect up through the organizational chart.

About Bill Roth

Bill Roth is the founder of Earth 2017, author of The Secret Green Sauce and a nationally-followed contributor to Entrepreneur.com, Triple Pundit, The Green Economy Post and Media Post on best business practices emerging from the smart, healthy and green global economy. He coaches entrepreneurs, business and community leaders on how to grow revenues, profits and jobs by going smart and green.
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