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THIS IS THE BOOK to read to learn how to make money going green,” says Mark McLeod, Executive Director of the Sustainable Business Alliance.

“A must read,” proclaims Peter Kuo, founder of SVIG. “I am using Bill’s insights on building a green secret sauce to grow my clean technology HID lighting company.”

“The Secret Green Sauce™ is a collection of best practices being used by actual businesses who are successfully growing green profits,” author Bill Roth explains. “And I am giving away the recipe in the first chapter that can be downloaded for free at The path to a sustainable world is through sustainable economy and I hope the case studies profiled in this book will help all businesses cook up their own secret sauce for growing revenues.”

Companies profiled include:

A healthy fast food restaurant competitive in price and service to McDonalds with year over year sales increases in a location where three competitors have gone out of business

The largest independent office supply company in Northern California that wins the majority of its revenues based upon blind price bids but is able to sell 8 times the percentage of recycled paper compared to industry average

An organic fruit company that has built brand identity in locations like Whole Foods and Alice Water’s world famous restaurant, Chez Panisse.

“All of the companies profiled in The Secret Green Sauce™ are offering their customers cost less, mean more solutions that are driving sales growth and increased profitability,” Roth notes. “This same path is opening across our economy as the Awareness Customer™ seeks alternatives to the 20th Century’s business systems that are increasingly charging more, delivering less. My latest economic model projects a $10 trillion global green economy as sustainability gains price parity against 20th Century solutions based upon extraction, emissions and waste.”Book Cover Final Oct 1 resized 3

About Bill Roth

Bill Roth is the founder of Earth 2017, author of The Secret Green Sauce and a nationally-followed contributor to, Triple Pundit, The Green Economy Post and Media Post on best business practices emerging from the smart, healthy and green global economy. He coaches entrepreneurs, business and community leaders on how to grow revenues, profits and jobs by going smart and green.
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