One of the green-entrepreneurs I profile in The Secret Green Sauce™ is Al Courchesne, owner of Frog Hollow Farm. And that’s me at his packing plant where is boxes his famous organically grown fruit that he delivers to Whole Foods and is served by premier restaurants like Alice Water’s Chez Penisse. Beginning on October 1 you can visit www.earth2017.com, click on “Free The Secret Green Sauce™” and download the first chapter that outlines the best practices being used by actual businesses that are making money going green.
The Secret Green Sauce covers these key green-business topics:
The Economics of “Unsustainability”
The Emergence of the Awareness Customer™
Pricing Strategies that Align Value with Values
Marketing in a Web 2.0 World of “Know it, Embrace it”
HR Planning for Green Jobs and Green Teams
How To Develop a Sustainable Strategy
The Secret Green Sauce also includes a glossary of terms and a list of websites that are tremendous resources for entrepreneurs and businesses looking to grow green revenues.
