I want to brag a little on the founder of Sustainable Group, Brad Hole. He is a sponsor of one of my favorite conferences, SustainableBrands. I came away from this year’s conference refreshed with market research on how to make money going green. It was at the SustainableBrands conference where I first heard such key mantra’s as “Cost Less, Mean More” and “Green is the new black.”
And what impresses me about Brad is that he is walking his talk on green entrepreneurship. His company, Sustainable Group, sells sustainable and green office products. Go to his webpage, www.sustainablegroup.net and click on “Customers.” You will see case studies on how companies and organizations across market segments are using his sustainable office supply solutions.
A key ingredient within The Secret Green Sauce™ (www.earth2017.com) for making money going green is Prove it, Conclusively! Customers are very confused on what is green, who to trust and what to buy. The companies that are making money going green Prove it, Conclusively! by going that extra mile in large and small ways with their work associates, stakeholders and customers. Using products like those offered by Sustainable Group has got to be part of your Prove It, Conclusively! strategy for growing your company’s brand equity.
