Bill Roth's 'Secret Green Sauce' featured on Triple Pundit
This morning the Triple Pundit ran my guest article on The Secret Green Sauce™ on their front page. THANK YOU Triple Pundit for helping to get the word out there about the real companies growing green revenues even in this recession. In this recessionary environment these green businesses are successfully implementing a triple bottom line of job restoration, profitability and wellness (for our economy and our environment).
And by mid-morning I had the opportunity to talk with a ADDIS CRESON, strategy design company, that contributed toward the brand development of a nationally recognized green product that has grown revenues to a level 5+ times higher than 2002 results! As impressive as these revenue results are, they are typical for the green businesses I profile and that I report upon their best practices. I am still amazed more companies are not deploying the “secret sauce” and I again revisit one of my favorite prayers, “God, please give me patience, right now!
With this strategy company I had the opportunity to hear about their secret sauce. One insight they shared was that corporations need to “think like entrepreneurs.” Their reasoning was that the world “is now in flux.” The winners in the future sustainable economy may not be today’s household names. And often the greatest challenge in this type of change-environment is moving away from what worked in the past and that is probably still generating positive financial results.
One proven path for facilitating a corporation’s ability to change is to create and truly empower internal champions. A concept Corporate America should strongly consider is to create internal “green-entrepreneurs” and give them a business unit to start or grow independent of the constraints associated with protecting legacy systems or products. I have personally benefited from this type of opportunity during my career in Corporate America and can point to milestones achievements.
One insight on this issue is offered by a MIT Sloan Review survey that found, “…while 92% of respondents said their company was “addressing sustainability in some way,” 70% said they still had not developed a clear business case for it.” In other words they haven’t figured out their secret sauce for making money going green. For those 70% still looking for your recipe, please consider thinking like one of the green entrepreneurs profiled in The Secret Green Sauce™.
