The SMART Green Economic Revolution

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A SMART Green Economic Revolution is reshaping what we buy, how we buy it and who we buy from.

The smart part of this mega-trend revolution is the mobile smart phone and iPad that enables the consumer to execute two revolutionary paths for deciding on what to buy:

  1. The ability to scan a product’s bar code to access a product’s price, quality, health impacts and environmental footprint
  2. The ability to connect with their trusted social network while holding the product inside the retail store.

The second driver is The Green Economic Revolution. The prices of unsustainable products are going up while the prices for more sustainable goods are falling as they gain global manufacturing economies of scale.

Combined, these two mega-trends are shifting the world’s economy from molecules to electrons.

Earth 2017′s economic projection are that by 2017 these mega-trends will have created a $10 trillion global annual revenue economy in sustainable goods and services.

Here’s a few key facts on the mobile smart revolution:

Here’s some key Green Economic Revolution insights:

The combined result of these two mega-trends is a  SMART GREEN ECONOMIC REVOLUTION that will restore our jobs, economy and environment.

The engine of the Smart Green Economic Revolution is the consumer seeking “in me, on me and around me” solutions. The more consumers are enabled with non-advertising supplied information from their smart and mobile devices the more confused (mistrustful) they are on what to buy and who to buy from.

The consumers’ emerging procurement path is to rely upon their smartphones and mobile social networks to guide their purchase toward products that align value with values. A mega-trend opportunity!

Bill Roth is the founder of Earth 2017, a company that connects businesses with customers who are seeking smart, healthy and green solutions. His book, The Secret Green Sauce, profiles best practices of businesses making money going green.

About Bill Roth

Bill Roth is the founder of Earth 2017, author of The Secret Green Sauce and a nationally-followed contributor to Entrepreneur.com, Triple Pundit, The Green Economy Post and Media Post on best business practices emerging from the smart, healthy and green global economy. He coaches entrepreneurs, business and community leaders on how to grow revenues, profits and jobs by going smart and green.
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