Every morning my best four-legged buddy, Cooper, joins me for an early breakfast after our morning walk and “duty.”
This morning we drove to breakfast the Chevy Volt GM is letting me test drive. Our drive was fueled by electricity. No tailpipe emissions. Just eggs and fun.
Here’s a telling comment I got from Miss Elizabeth, a grandmother who lives across the street:
“Why did it take so long?”
Almost always after I talk to someone about the Volt’s use of electricity and the potential for fuel economy north of 60 miles per gallon they break out into a grin. I imagine they are envisioning their better future freed from the price at the pump.
“What’s the sticker price?”
That is the most-often-asked question I have received. When I tell them it costs $40K they typically say “not bad.” But then I explain that the available tax credits can bring the price down to approximately $30K.
“At $30,000 we should all be driving a car like the Chevy Volt.”
This observation came from my neighbor Joe and it captures the economic analysis of most everyone I have talked with. They want an electric car to be price competitive. If so, they say they will buy them.
Bill Roth is the founder of Earth 2017, a company that connects businesses to customers who are searching for smart, healthy and green solutions. His book, The Secret Green Sauce, profiles businesses making money going green. Bill is implementing Green Builds Business, an 11-city coaching outreach program created by the Hispanic Chamber of Commerce Foundation with funding from Walmart that is helping business owners to make money and a difference within 120 days.