Companies that are succeeding in growing green revenues have figured out how to offer their susainable product or service at competitive prices. “Cost Less, Mean More” is absolutely the number one ingredient of The Secret Green Sauce!
Valley Forge Fabrics is such a company. They have a line of ”Cost Less, Mean More” product solutions. One is a set of bed sheets sold to the lodging industry sourced from eucalyptus trees.
Why is that important? First is “Cost Less.” Part one of this two part article series profiled the 100+% jump in cotton prices. Valley Forge Fabrics now offers a lower priced alternative to cotton sheets!
And number two is “Mean More.” If water is the next oil then cotton is a V-8 full-sized SUV! Estimates are that cotton production evaporates BILLIONS of cubic miles of water and pollutes BILLIONS of cubic miles of water. Growing and harvesting Eucalyptus trees is like a Prius compared to cotton.
The actual fabric produced from eucalyptus trees used by Valley Forge Fabrics is called Tencel+Plus™ and it is engineered for the rigors of hospitality use and laundering.
Symbatico is a clothing company offering Tencel®-based clothing. Here’s how they describe the environmental benefits of Tencel®:
“Tencel’s supply chain is transparent. It is obtained from eucalyptus trees that are grown on farms—no old growth forests, genetic manipulation, irrigation, nor pesticides are used. These forests and the pulp produced for Tencel have earned Forest Stewardship Council (FSC) certification that the products come from socially and environmentally responsible forests. The European Programme for the Endorsement of Forest Certification has also endorsed Tencel’s farming practices as sustainable.”
What is happening in green fabrics and at Valley Forge Fabrics is being duplicated across the world. The price of water/fossil-fuel intensive commodities are soaring. Green is emerging as the lower priced alternative! This epochal shift in economics is the inspiration of Earth 2017 and its projection that by 2017 a $10 trillion annual global revenue economy will emerge offering sustainable goods and services that Cost Less, Mean More.