One of the key ingredients of The Secret Green Sauce for growing revenues is the consumer adoption of new media and social media. The rapid growth of this trend is mind-bogging. The comScore Video Metrix service reports that nearly 31 BILLION videos were watch by 170 million U.S. internet users in just the month of November 2009!
Here’s the top 10 watched videos:
1. Activision – Skateboard Dog
2. National Geographic – Deadly Predator
3. New Zealand Book Council – Going West
4. Victoria’s Secret – One Gift
5. Plane Stupid – Polar Bears
6. Intel – Cannonbells
7. Breast Cancer Awareness – Pink Glove Dance
8. Orbit – Clean it up
9. Epson – Extreme Gamer
10. Muscle Milk – Sexy Pilgrim
Now consider the themes of these videos. While not “green,” many have themes of health, wellness and the environment. Market research continues to point that the definition of green is a slippery one to pin down. Even though I just authored a book with the word green in the title, the major theme of the book is that awareness among consumers is growing around their questioning process on what to buy and who to buy it from. More and more I am seeing awareness as the definition of “green.”
Also note who is posting these high viewership videos. Video posting has grown beyond clever kids posting extreme sports or funny videos. Internet videos are rapidly emerging as the new “ad.” The really cool thing is that these ads are being watched based upon their entertainment and informative merits, not as an interruption in the programming you want to watch. A great internet video is unbelievably powerful in creating positive connections and awareness with targeted customers or thought-leaders.
The merger of awareness and internet videos affords a tremendous revenue growth opportunity for companies that can articulate how they are aligning values with value through social and new media channels. It is a major ingredient of The Secret Green Sauce for growing revenues, now!